Image without an alt attribute
Part of Documentation, UX & Accessibility, which counts for 15% of the overall score. When this check fires it deducts 8 points from that category, once per scan, no matter how many places it turns up.
What it detects
An <img> with no alt attribute gives screen-reader users nothing to announce and fails WCAG 1.1.1. Provide descriptive alt text, or alt="" for a purely decorative image so it is skipped.
Why it matters
An img with no alt attribute gives screen readers nothing to announce, so the image content is lost to users who cannot see it, and automated accessibility checks and WCAG 1.1.1 flag it. Note that a missing alt is different from an empty alt: the empty form is the deliberate convention for decorative images.
How to fix it
Add alt text that conveys the meaning of the image for content images. For purely decorative images that add no information, use alt="" so screen readers skip them. Do not describe the image with the word "image" and do not omit the attribute entirely.
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