Missing <title>
Part of Documentation, UX & Accessibility, which counts for 15% of the overall score. When this check fires it deducts 4 points from that category, once per scan, no matter how many places it turns up.
What it detects
No <title> tag found in the HTML document.
Why it matters
The <title> is what shows in the browser tab, in bookmarks, in the task switcher, and as the headline of a search result. Without one, users see the raw URL or a blank tab and cannot find your page among their open tabs. Screen readers also announce the title first when a page loads, so a missing title makes navigation harder.
How to fix it
Add a <title> inside the <head> of every HTML document. Make each page's title describe that page, with the site name after it ("Pricing | AppName") rather than repeating one generic title everywhere. Keep it under roughly 60 characters so search results do not truncate it.
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